Meet Robert Morton

Access GE Growth Leader

Robert Morton # of years with GE: 16 Total years of experience: 31 Top 5 expertise areas: Change Management, Organizational Culture, Process Improvement, Strategic Planning, Acquistion Integration.

Robert Morton

Bob Morton is an Access GE Growth Leader for GE Capital Americas.   The Access GE team shares GE’s best practices and industry insights with our clients via one-on-one engagements, events, webinars and through the Access GE Portal. Brian Covers the GE Capital America’s Sponsor Finance Portfolio.
From 2003 to 2009, Bob served as a P&L functional leader for two GE Capital businesses.  He was the Marketing Leader for GE’s Healthcare Finance business and later promoted to Chief Marketing  Officer for Technology, Media and Telecom lending platform.  In these roles, Bob was responsible for strategic planning, new product introductions and commercial excellence while implementing sales force effectiveness and voice of customer programs.
Bob joined GE Capital in 1997 as Senior Vice President Sales where he developed innovative approaches that led to top sales results in the Western Region for the Asset Securitization financing program. 
Prior to GE, Bob had a 14 year career at Barclays Capital, specialized in buyout financing for mid market companies and general corporate financing for large corporates.   Industry expertise included media, telecom, healthcare and others.   Among his roles, he was Managing Director for large corporate account sales and Director of Risk Management for North America Credit Committee overseeing a $20 Billion risk portfolio and managing the general corporate risk team.
In his 15+ years with GE Capital, Bob has completed several of GE’s executive leadership, operational and marketing programs which he applies in his current role to help mid market clients of GE Capital achieve desired business results.
Bob is a GE certified Six Sigma Master Black Belt and senior practitioner of GE’s proprietary Change Acceleration Process and Action Workout methodologies.  He earned his MBA from Columbia University, his BS from Babson College and completed the Executive Education program at Wharton for Leading Change in Organizations.